B2B SaaS Spotlight

Offering digital services via web applications produces advantages over traditional software in terms of deployment speed, manageability, and flexibility. Leaders like Salesforce, ServiceNow, and Slack used SaaS to disrupt their industries.

Software as a Service (SaaS) development teams often push the boundaries of software practices. They prioritize delivery speed and learning through fast iteration by automating more, collaborating better, and treating everything-as-code.

SaaS organizations also face more scrutiny regarding quality and performance. Why?


Many deliver mission-critical services to their customers. If the application doesn’t work as intended, encounters performance problems or security issues, customers can’t do their jobs.


Everyone is a consumer of digital services. The best experiences quickly become the standard by which others are judged. You might be ahead of your direct competitors, but the SaaS innovators set expectations for all industries.


Quality matters more for SaaS organizations.

Let’s be clear, though. As a B2B SaaS organization, your service is also your brand. Coca-cola can get by with an inferior web experience because of their product, but for Salesforce, their web experience is their brand.

Complicating Challenges



Your customers depend on your service 24 by 7. If a new release breaks a feature, you need to diagnose, fix, and release before your customers are impacted. Your testing can’t miss these errors, or slow down your recovery.


B2B SaaS applications often contain robust features with configurable options to broaden appeal. Variability in setup or customer configuration can quickly swell the number of test cases required. You need to build test coverage fast and can’t afford to spend 30% of QA time just maintaining tests.


As SaaS, you move fast, releasing new features frequently. Competition is always at your heels pressuring you to move faster. Modern DevTest teams automate everything to push releases continuously. Testing needs to be seamlessly integrated into every stage of your development lifecycle, to eliminate friction.


Your service is the cloud and your customers expect you to protect their data. So do the regulators enforcing data privacy laws. You need to ensure that your privacy policy is accessible, that your cookie warnings are working, and that your tests can navigate around them.

How Testim helps


Fast authoring

Record user flows in minutes, configure, or add custom steps to quickly create test coverage for new features. Ease-of-use enables all agile team members to participate in QA and minimizes context switching for your developers. Features like loops simplify repeating your test across similar UI elements. If code is preferred, tests can be exported and edited in your IDE and stored in GitHub.

Stable tests

Our AI-based Smart Locators inspect the DOM and uniquely identify each element based on hundreds of attributes. Tests don’t break because of minor code changes that impact CSS locators or element text. Instead, the Smart Locators find the element and pass the test. When you spend less time fixing existing tests, you have more time to create new tests. Your developers also gain confidence that regressions will be caught.


Synch test branches with code branches and trigger tests with go/no-go gates on development milestones. Run smoke tests on code commits, functional tests on pull requests, and E2E suites on release candidates—all integrated with your CI and collaboration tools.


Testim tells you which step failed, what elements changed, and helps you find the root cause fast with comparison screenshots, console logs, and HAR files at the failed step. Users can step in and troubleshoot failed tests they didn’t write, adding longevity while removing dependencies on specific resources. Aggregated errors help find recurring problems and test failure insights inform process improvements.