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Director of Product Marketing

San Francisco, USA
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About Testim

Testim.io is a fast growing, San Francisco and Israel based startup, that uses artificial intelligence to speed up the authoring, execution, and maintenance of automated tests. Testim learns from every execution, self-improving the stability of test cases, resulting in a test suite that doesn’t break on every code change.

Some of Testim’s customers include enterprises like Autodesk, JPMorgan, Wix, AppDirect, and JFrog. Testim is backed by a leading group of U.S. venture capital funds.


About the position

Are you ready to take on the challenge to expand go-to-market for one of the most successful offerings in test automation?

Testim is looking for an out-of-the-box thinker who can help us scale our go-to-market engine to the next level. This role is highly visible with both leadership as well as customers and is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results.


You will know You will know our buyers better than they know themselves, including how they make their buying decisions. You will also know our competitors like the back of your hand: what they do today and what they plan to do in the future.


Key Responsibilities

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas
  • Enable the sales teams by developing collateral and training materials that bring the product positioning to life with compelling narratives that are grounded in customer stories
  • Create clear and concise content that focuses on value that helps drive engagement with our customers and prospects.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales

  • and marketing processes based on what you learn.
  • Work with Product Management on the launches of net-new products and releases of existing products
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Increase product usage and adoption among your key user bases, in close partnership with our product and technical evangelists, sales, and customer success
  • Collaborate with product management, engineering, and design to harness customer insights that define the product roadmap
  • Work very closely with Demand Gen teams to optimize marketing messages and campaigns in real-time

Requirements:

This position requires a technical background in Testing or Development tools, comprehensive business understanding of the broader industry dynamics and a passion for creating best-in-class content (presentations, product overview, videos, infographics etc.).


  • 5+ years of product marketing experience with at least 2 years of experience in SaaS product offering
  • Proficient in productivity applications such as Google G - Suite and Microsoft Office, and comfortable with collaboration technologies.
  • Familiar with marketing automation tools such as HubSpot, Google Analytics etc.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Bachelor’s degree in business or marketing; MBA preferred.

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